McRae Portraits

 

 

 

 

 

 

 

Vancouver-based McRae Portraits is a marketing program focused around a heart-felt closing gift – a house portrait – that provides homeowners with a constant reminder of their agent. The marketing program also reaches out to clients on a regular basis on behalf of agents.

 

 

“A house portrait is a winner every time. You don’t have to know what kind of wine they like,” McRae says.

“They bought the house so you know they already like it.”

The company has created 9,000 house portraits for agents across Canada since 2010. The portraits, digitally produced using a method McRae created, are a standard 13×16 inches. “Because of its size, it’s usually hung in the entrance way of a house and is the first thing everyone sees,” he says. Portraits include the name of the agent.

The process is easy. All agents have to do is visit the website, pick a package, supply a photo and wait for the portrait to arrive in about 10 days. It can also be shipped directly to the client.

 

 

 

In addition to the portrait, packages ($299) include house portrait postcards to share with friends and family. Three months later, the company sends a thank you card bearing the house portrait to the homeowner on behalf of the agent. A web page includes the house portrait and the agent’s name, so the homeowners can share the portraits on social media. On each anniversary date of the transaction, another thank you card is sent on behalf of the agent.

 

 

 

CLICK HERE TO ORDER YOUR PACKAGE


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Mississauga Real Estate Board
3450 Ridgeway Dr #1
Mississauga, ON L5L 0A2, Canada
Phone: 905.608.6732
Fax: 905.608.9988